Social media listening, also known as social media monitoring, is the process of identifying and assessing what is being said about a company, individual, product or brand on the Internet. #BusinessStewardship #VolunteerGroup #DevelopingaMarketingStrategyandPlan
A metric used to calculate the degree to which spending on marketing contributes to profits; can be measured by comparing revenue gains against marketing investment. Digital marketers may include “dwell time” or brand awareness in an effort to quantify less tangible benefits and target future...
A description of the activities involved in achieving specific marketing goals within a set timeframe. The plan generally includes analysis of the current market (opportunities and trends) along with detailed action plans, budgets, sales forecasts, promotional strategies, and metrics for...
The practice of examining large databases in order to generate new information. A major goal of data mining is to discover previously unknown relationships among the data, especially when the data come from different databases. Businesses can use these new relationships to develop new...
Push marketing involves” pushing” your message out to an audience that did not go looking for it. Examples of push marketing include radio, TV, and newspaper advertisements, along with direct mail. #DevelopingaMarketingStrategyandPlan
The selection of goods and services offered in a store or particular department. #DevelopingaMarketingStrategyandPlan
A trademark, distinctive name, or characteristic that identifies a product, manufacturer, or company. Your store’s mission statement defines your brand. #RetailPlanning #DevelopingaMarketingStrategyandPlan
A sales pitch is a vivid description of the product and or service you have to offer your customers. #DevelopingaMarketingStrategyandPlan
Marketing that considers the vertical, horizontal, and holistic dimensions of the college store's market position. #DevelopingaMarketingStrategyandPlan
To focus on a particular group of people which are most likely to buy your products. #DevelopingaMarketingStrategyandPlan